May 9, 2017

How to Create Beautiful Custom Permalinks

Permalinks - Feature Image -

When it comes to sharing your web address everyone can agree that it needs to be memorable in order to get traffic. No one is going to remember a web address that contains a ton of seemingly random numbers and words. People need keywords if they’re going to remember how to get to your website. This is where the topic of creating custom permalinks comes into play.

The permalink is what you see in the browser’s address bar when you arrive on a webpage. A standard permalink might look something like this:

I think we can agree, there’s just way too much going on in that address; no one will be able to remember it. An ideal permalink is short and to the point with keywords that people can remember. Here’s a good example:

There’s no question about where that permalink is going to take you. If someone’s trying to remember where they learned about creating permalinks, that’s a link they can recall.

Another important factor is how search engines will find your content. The better the permalink, the better your SEO score.

Now I’ll walk you through the process of creating custom permalinks on your blog. Let’s get started.


Changing the Permalink Structure

Note: Something to remember when changing your links is that it will affect all the content on your site, whether new or old. If you’ve already published content you’ll need to setup 301 redirects for those links. Otherwise, you’ll wind up with broken links and disappointed, potential visitors.

If you’re trying to change the entire structure of your permalink, WordPress comes with a SEO friendly setting built in.

  1. When you’re logged in to your WordPress dashboard, hover over the “Settings” menu then click on “Permalinks” in the sub-menu that pops up.
  2. On the “Permalinks Settings” page you’ll see several usable examples of permalink structures.
    Permalinks - Example 2 -
    You’ll also see an option for creating your own custom structure. Simply choose which structure you’d prefer and click the “Save Changes” button. The most popular option is “Post Name”; this option is the one used in the following example:



Editing the Slug

The slug is actual post/page/category/tag identifier. While the permalink structure will basically remain the same throughout the site, the slug will change depending on what your users are viewing. Here’s what a slug would look like if you chose the ‘Post Name’ permalink structure:
Permalinks - Example 5 -

If you’d like to edit the slug (which is recommended for SEO) you may do so from the post/page editor. Directly underneath the title you’ll see the URL to the content. At the end of the URL is an option to ‘edit’ it. If you click the ‘edit’ button you’ll notice it will only allow you to change the slug, not the structure. The best way to choose a memorable slug is to make sure it contains popular keywords.
Permalinks - Example 3 -


That’s it! You’re done! You now have a beautiful, easy-to-remember permalinks for your website!

Now that you’ve taken an important step in making your website more functional, you can start adding security by reading my post, How to Protect Your Blog Content!

Do you have any questions or comments? Let me know, I’d be happy to help!



Permalinks - Pinnable Image 1 -

Leave a Reply

Enjoying my blog? Please spread the word :)

error: Content is protected!!